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You've seen the logo, the shiny chrome, deep blue, distinct design. But have you ever wondered what it is? You're certainly not alone! Back in the 1960s when Subaru's first made their way to America, they had a slightly different logo, one that's undergone 4 changes to make it what it is today.

Subaru is the Japanese word for the Pleiades star cluster, one of the nearest groups of stars that is clearly visible with the naked eye. This star cluster is marked with a hot blue coloring and very bright stars, likely formed within the last 100 million years. They have a faint reflective quality around them, likely thanks to some dust leftover from other star formations. This gives it a faint glow making it very beautiful to behold.

Pleiades, or the Seven Sisters, was cherished by the CEO of Fuji Heavy Industries in 1954, so he decided to name the company after his beloved star cluster. The first iteration was a cluster of six gold stars in an oval, representing the 5 parent companies that came together to form Fuji Heavy Industries.

Since then, it has transformed and changed from having a red background to a rectangular frame, to what it is today. Fuji Heavy Industries is now known as the Subaru Corporation, and the dream still lives on. Subaru has grown and expanded since the beginning, all while still striving to produce the best cars and SUVs for every driver in America.

Subaru has been making history since they made their first vehicle, the Subaru 360 in 1954, to the newest member of the line-up, the Subaru Ascent. Come visit us today to experience the deep heritage of Subaru vehicles, and celebrate 50 years in America with us!

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