Have You Ever Wondered What the Subaru Star Logo Represents?

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You've seen the logo, the shiny chrome, deep blue, distinct design. But have you ever wondered what it is? You're certainly not alone! Back in the 1960s when Subaru's first made their way to America, they had a slightly different logo, one that's undergone 4 changes to make it what it is today.

Subaru is the Japanese word for the Pleiades star cluster, one of the nearest groups of stars that is clearly visible with the naked eye. This star cluster is marked with a hot blue coloring and very bright stars, likely formed within the…

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Why Symmetrical All-Wheel Drive is Ideal for All Road Conditions in Connecticut

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I'm sure you've heard that Subaru vehicles are perfect for snowy and wet roads. They offer superior traction and handling, but if you're not sure what the difference between the Subaru system and others is, you're not alone.

The Symmetrical All-Wheel Drive Difference

Subaru's are known for their symmetrical all-wheel drive system standard on all models, except the BRZ. All-wheel drive is a system that delivers power to all four wheels of the vehicle, as opposed to front and rear-wheel drive set ups, that either deliver power to the front or rear wheels.

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A Best-Seller Returns: The New Subaru Outback

2017 was a good year Subaru. With sales rising higher than any year prior in the brand's history, the company and its dealerships were understandably happy. One of the big causes of Subaru's success? The Subaru Outback. It was one the manufacturer's best-selling vehicles in 2017. If the 2018 model is any indicator, this year will be another good one for the Outback.

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Subaru Sales Break Records (Again) in 2017

If last year was any indicator, Subaru dealerships have a lot to look forward to in 2018. According to reports from Subaru of America, Subaru sales in 2017 exceeded sales in 2016, and substantially so. In 2016, Subaru dealerships reported selling a total of 615,132 vehicles. 2017's tally climbed to 657,958 cars; a jump of 5.4 percent.

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The New 2018 Subaru Crosstrek

The Subaru Crosstrek hasn't been around very long but has already made a name for itself as one of the most versatile crossover SUVs. And the 2018 Crosstrek is back with an all-new look and ready for more adventures. So what is new for the 2018 model year?

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Fall Is the Perfect Time to get your Subaru Winter-Ready


The calendar recently switched over to a new season here in Connecticut. Here at Mitchell Subaru, we love fall as much as anyone. But, as beautiful as the fall foliage and colors are, don't forget that the fall season also means winter is on its way.


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2018 Subaru Models to Be on the Lookout for in Canton


Here at Mitchell Subaru in Canton, it's like the holidays, our birthdays, and the New Year, have all come early. That's because Subaru has an amazing lineup of our favorite models for 2018, and they're already arriving in our new car showroom.

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Subaru Certified Pre-Owned Makes Sense for Many Drivers

When you're searching for reliability, Subaru is the answer in Canton, CT. As vehicles that are able to handle all our New England weather year round, 98 percent of Subaru vehicles made in the last 10 years are still on the road. That's why you can go the new Subaru route, or the certified pre-owned Subaru route, and still come out with a quality vehicle.

Only the top pre-owned vehicles get this designation…

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Plenty of Reasons Canton Should See the Subaru Impreza

When it comes to finding a standout sedan or five-door vehicle, lots of places are going to have many options. They are after all the most common type of vehicle out there. But, here in Canton, CT when it comes to finding one that provides high efficiency, style, and reliability, there's the Subaru Impreza.


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