Mitchell Subaru is honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place.
What is the Subaru Love Promise Community Commitment?
At Mitchell Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Mitchell Subaru dedicated locally to the Love Promise?
Our Love Promise is demonstrated through the close relationship we maintain with dozens of local businesses, charity groups, and non-profit organizations in our region. We have been honored to serve the very community we have been a part of for over thirty years, and will continue to do so for decades to come.
Our Companions Animal Rescue, The Simon Foundation, Inc., Connecticut Greyhound Adoption - GPA
Roaring Brook Nature Center, Blue Jeans Go Green TM
Toys For Tots, Canton High School Football, FAVARH/The Arc of the Farmington Valley, My Sister's Place, Inc., The Village for Families & Children
Connecticut Children's Medical Center, Healthy Eyes Alliance, National MS Society, The Rob Branham Foundation, American Red Cross
Love Promise Stories from Mitchell Subaru
Subaru and Mitchell Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Supporting Patients Through Partnership and Care - Sasha D
Mitchell Auto Group partnered with Blood Cancer United through the Subaru Loves to Care® initiative to deliver blankets to the Carol and Ray Neag Comprehensive Cancer Center, helping bring comfort and encouragement to patients receiving cancer treatment. Although the blanket delivery was a simple gesture, its impact will be felt by countless patients in the days and weeks ahead. During long treatment appointments, these blankets provide warmth, comfort, and a reminder that their community is thinking of them and standing beside them throughout their cancer journey. The Subaru Loves to Care initiative demonstrates the incredible difference that community partnerships can make. By working together, Mitchell Auto Group, the Carol and Ray Neag Comprehensive Cancer Center, and Blood Cancer United are helping ensure that patients receive not only exceptional care, but also small acts of kindness that can brighten a difficult day. Blood Cancer United is grateful to Mitchell Auto Group and the dedicated staff at the Carol and Ray Neag Comprehensive Cancer Center for helping bring comfort and hope to patients across our community.
Mitchell Subaru Helps Send Faye on Her Magical Wish - Kris M
Mitchell Subaru's partnership with Make-A-Wish® Connecticut brings hope and joy to children and families facing some of life's greatest challenges. Through its ongoing commitment to the Subaru Share the Love® Event, Mitchell Subaru is helping create life-changing experiences and unforgettable memories for wish children across Connecticut. Their support is a powerful reminder of what can happen when a community comes together with compassion and generosity. That spirit of kindness was on full display when Mitchell Subaru hosted a special wish celebration for 5-year-old Faye, whose wish to visit the Walt Disney World® Resort was about to come true. Faye, who is courageously battling a heart condition, dreams of meeting Elsa and the Disney princesses—and of feeling like a princess herself. To make the day extra special, the entire Mitchell Subaru team welcomed Faye wearing princess crowns and showered her with gifts to celebrate her upcoming adventure. Among all the surprises, Faye was especially delighted by a set of bubbles, spending the afternoon dancing and laughing as they floated around her. For Faye and her family, the celebration was more than a send-off—it was a chance to focus on joy, excitement, and the memories waiting to be made together. In a time often filled with medical appointments and uncertainty, moments like these provide much-needed hope and happiness. Through Mitchell Subaru's generosity and support of the Subaru Share the Love campaign, more wishes like Faye's can become reality for local children facing critical illnesses. For families like hers, a wish is more than a trip—it is an opportunity to step away from the challenges of treatment, create lasting memories, and find renewed strength and hope when they need it most. This version tightens some of the repetition, strengthens the transitions, and places greater emphasis on the emotional impact of both Mitchell Subaru's support and Faye's wish journey.
Mitchell Subaru Love their customers. - Barbara D
My name is Barb DelConte. My husband Tom and I have been Mitchell Subaru customers for 30+ years. We live in Newington so it is a little bit of a ride to get to Canton. People ask us why we go "all the way to Canton" when there's a Subaru dealership in the neighborhood? The answer is simple - Mitchell Subaru cares about their customers. When I called the service department and spoke with Vinny to set up an appointment for service, he insisted on sending someone to get our car and take it to the shop and bring it back. You see Gloria, I was recently diagnosed with pancreatitic cancer and Vinny didn't want me to drive out when I'm dealing with this. When the technician arrived at my home and got out of his car carrying a bouquet of flowers and a card, I cried. Not tears of sadness but tears knowing that there are people who care about you and they work at Mitchell's. The card with the flowers was signed by the all the employees. Who does this? Nobody. So when people ask where we bought our car, I tell them there's only one place I know of and it's Mitchell's. They care. They made my day. Love to all, Barb DelConte
Mitchell Subaru & Dog Star Rescue Pet Adoption - Wendy D
Mitchell Subaru hosted Dog Star Pet Rescue during Subaru Loves Pet event in October. Dog Star Resue's mission of saving over 7,000 rescue dogs and counting, Dog Star Rescue places stray, abandoned, shelter, and owner surrender dogs of all breeds and ages into qualified, caring, lifelong homes.
A Heartfelt Drive to Make a Difference - Kris M
When a special customer learned about Mitchell Subaru’s deep commitment to the community, they immediately knew they wanted to be part of something meaningful. What began as a visit to purchase a new Subaru quickly became an opportunity to make a difference. During their visit, they discovered that Mitchell Subaru proudly supports organizations that bring hope and joy to local families—including Make-A-Wish® Connecticut. Hearing how the dealership has helped grant wishes for children facing critical illnesses—turning dreams into reality and inspiring hope across the state—moved them deeply. Wanting to join that mission, they made a substantial personal donation to Make-A-Wish Connecticut the very same day they purchased their Subaru. Their generous gift will help bring more life-changing wishes to children, giving them strength, hope, and renewed joy. At Mitchell Subaru, stories like these remind us that community spirit shines not just during the Share the Love campaign, but all year long. When we come together with compassion and purpose, we make the world a better place—one wish, one car, one act of kindness at a time.
Mitchell Subaru Farmington River Cleanup - Joe A
Mitchell Subaru along with Save the Sound coordinated their annual Farmington River Cleanup Day this past 9/13. This global event, which occurs on International Coastal Cleanup Day in mid-September, has motivated over 11.5 million people around the world to pick up over 210 million pounds of trash from nearly 390,000 miles of shoreline.
Mitchell Subaru Celebrates Wishes from the Rooftop - Kris M
We are so thrilled that Mitchell Subaru chose Make-A-Wish® Connecticut as their charity partner for this year’s Subaru Share the Love® Event. Their dedication to our mission means the world to us, and we look forward to working side by side for many years to come to bring hope, strength, and joy to local children and families. Mitchell Subaru has shown an incredible commitment to making wishes come true for children right here in our community—children like Anthony, who inspire us every day with their courage and resilience. Anthony is a thoughtful and creative 12-year-old, living with a blood disorder. Despite the challenges he faces, he finds joy in simple things like playing board games, hanging out with his friends, and dreaming about the future—especially his dream of becoming an animator one day. When it came time to choose his wish, Anthony knew exactly what he wanted: to celebrate his birthday in Hawaii with the people he loves most. His wish gave him the chance to step away from medical appointments and treatments and experience the carefree adventure every child deserves. But the magic didn’t stop when he returned home—Mitchell Subaru made sure of that. When Anthony and his mom arrived at the dealership, they were greeted with an unforgettable Hawaiian welcome. The entire team donned colorful leis, the showroom was decorated with palm trees and tropical touches, and they had all of Anthony’s favorite snacks ready—Skinny Pop, Golden Oreos, and Jersey Mike’s subs. Everyone came together to make him feel special, cheered him on, and showered him with love and support. Anthony and his mom were deeply touched by the genuine care and kindness shown by the Mitchell Subaru family. For them, this warm welcome was more than just a party—it was a reminder that their community stands with them and believes in brighter days ahead. But the impact of Mitchell Subaru reaches far beyond one day of celebration. Through their generous participation in the Subaru Share the Love Event, they brought the community together and made a meaningful contribution to Make-A-Wish Connecticut. Their support helps ensure that more children like Anthony can dream big and experience the power of a wish—turning moments of fear into moments of hope and lifelong memories. We are truly grateful for Mitchell Subaru’s unwavering partnership and the difference they make for local children and families who need it most. Together, we are creating joy, one wish at a time.
Mitchell Subaru Shares Warmth and Hope with Local Cancer Patients - Paige C
In partnership with the Leukemia & Lymphoma Society (LLS) and through the Subaru Loves to Care initiative, Mitchell Subaru delivered 80 blankets and 30 thoughtfully packed patient care kits to support cancer patients through their journeys. Each blanket and kit were more than just a gift. It was a gesture of compassion, paired with a handwritten message of hope to remind patients they are not alone. The care kits included comforting and practical items to support patients during treatment, while the blankets offered warmth and a sense of being surrounded by community. The Mitchell Subaru efforts reflect the heart of the Subaru Loves to Care mission: bringing light, love, and human connection to those who need it most.
Mitchell Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Canton, this is a harsh reality. Helping others strengthens communities, which is why Mitchell Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Mitchell Subaru have helped nearly 900,000 children and adults in urgent need. On 01/23/2025, Mitchell Subaru donated 120 coats to United Way of West Central Connecticut. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Mitchell Subaru & Simsbury A Better Chance team up for Arbor day - Kirti P
This past weekend, our scholars volunteered at Mitchell Subaru to help distribute free saplings tree to community members as part of Subaru's Love the Earth initiative. It was wonderful for our Scholars to meet many community members who stopped by to pick up their free regionally appropriate sapling tree. Special thanks to Mitchell Subaru and the Arbor Day Foundation for providing 100,000 trees nationwide this year and including our ABC scholars in this important environmental initiative! We're proud of our students for volunterring! ABC has been the preeminent resource for identifying, recruiting, educating and developing leaders from the nation's underserved communities. A Better Chance serves as a national network for deserving students and places them in one of 180 boarding and day schools across the country or one of the 16 Community School Programs (CSPs).
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