What is the Subaru Love Promise?

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community by partnering with nonprofit education, health, community, environment, and animal organizations - to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Mitchell Subaru dedicated locally to the Love Promise?

Our Love Promise is demonstrated through the close relationship we maintain with dozens of local businesses, charity groups, and non-profit organizations in our region. We have been honored to serve the very community we have been a part of for over thirty years, and will continue to do so for decades to come.

Our Companions Animal Rescue, The Simon Foundation, Inc.
Roaring Brook Nature Center
Grace Academy of Hartford
Toys For Tots, Canton High School Football, FAVARH/The Arc of the Farmington Valley, My Sister's Place, Inc., The Village for Families & Children
Connecticut Children's Medical Center, Healthy Eyes Alliance, National MS Society, The Rob Branham Foundation, American Red Cross

Subaru Love Promise Heart

Love Promise Stories from Mitchell Subaru

Mitchell Subaru Loves Learning Donation  –  Julie H

With the guidance of Subaru of America, and the partnership with the American Association for the Advancement of Science, Mitchell Subaru donated 150 engaging science books to the Grace Academy in Hartford. Each book contained a label or bookmark personalized by Mitchell's staff and clients, encouraging readers to embrace the sciences. Spending the day reviewing and reading the books with students, our staff got to see first-hand the eagerness and energy these young minds demonstrate. In addition, our sales and service teams held a school supply donation drive, resulting in four boxes of materials that the Grace Academy students immediately put to use creating artwork to be used in their own charitable giving effort for a local convalescent home. Knowing that Mitchell Subaru’s donation immediately made a positive impact on the students at Grace Academy and helped them to brighten the lives of those in their community is the highlight of our Love Promise.

Love Promise Delivery  –  Daniela H

Love Promise Delivery

On July 13, 2017 LLS staff member Daniela Hincapie met with Jill Mitchell of Mitchell Subaru (Canton, CT) and their staff, to deliver 12 craft kits + extra art supplies , over 100 blankets and messages of hope, to Connecticut Children’s Medical Center. We felt honored to have worked on this lovely campaign with Jill. They were greeted by Chrissa Caramia and a few other of the staff at the facility who were very grateful for the donation to their patients. We were lucky to have brave Gavin who is a cancer patient at the children’s hospital. The blankets provide much needed support and “warmth” to patients fighting cancer. Huge thank you to Mitchell Subaru for making this possible and having a big impact in their community!

Mitchell Subaru Loves to Care Donation  –  Julie H

This summer, Mitchell Subaru collected over 100 blankets and dozens of art supplies to donate to patients with cancer, and their families. We also gathered dozens of personal messages of hope from our staff and customers who wanted to share their support. With the organizational help of the Leukemia & Lymphoma Society (LLS) in Stamford, we loaded our wagons and brought the collection to our friends at the Connecticut Children's Medical Center (CCMC), an organization we've been immensely proud to work with in recent years to support the care and comfort of our most precious passengers. Learn more about the Subaru Love Promise initiative, and the many ways Mitchell Subaru shows its love for organizations like these, at mitchellsubaru.com/love, or by talking with our staff here in Canton, Connecticut.

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